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Sedan införandet av den första Citizen klockan 1924 har företaget haft en ledande position på den internationella marknaden för klockor - Och det sätter fortfarande nya standard i dag. Med sina många innovationer och förbättringar, lyckades de japanska urmakaren med att skapa teknik som bygger enbart på drift med naturlig energi. En av dessa uppfinningar är den revolutionerande Eco-Drive-tekniken som har blivit en integrerad del av många Citizen modeller. Genom användning av högeffektiva fotoceller räcker bara ljuset av ett stearinljus för att driva din klocka.